"In November 2012, Switch, an experimental marketing agency in St.
Louis, MO, launched the Ugly Holiday Sweater Tees fundraiser for its
annual "Switchmas." This event benefits local charitable organizations.
In deciding on a four-week campaign centered on the holidays when
themed clothing is in high demand, Switch's team was left wondering how
they could combine those two factors into a win for the cause, all
while helping the sweater-less guarantee style success at their holiday
events..."
Read the full story on our e-commerce site blog! Click here.
